PRINCIPLE BASED MARKETING
At the core, every practice is the same. You desire to have greater reach and visibility; you desire to create stronger patient retention & loyalty; you care about what others say about your practice, therefore reputation is important; and you hope your patients tell others about your practice through referral marketing.
A PERSONALIZED APPROACH
We take a personalized approach to creating strategic marketing systems that best help you achieve your desired result. Never will we prescribe a ‘cookie cutter’ solution that does not speak to the everyday challenges you face in your practice. Our aim is to craft plan to maximize and optimize your growth potential.
THE FOUR R’s OF PRINCIPLE BASED MARKETING
It’s never been easier for prospects and patients to talk about & find information of what others think about your practice. 74% of U.S consumers choose to do business with based on online feedback. Managing your reputation is vital to not only attract new patients, but to sustain your audience.
Its important more people know about your practice today than yesterday. We help you create visibility and exposure strategies that consistently puts your practice in the prime position to attract new patients.
Attracting a new patient/client is only the first step. Your goal is to ensure you maximize the lifetime value of that patient. This means increasing the overall dollar value and frequency of patient purchase. We help you create custom loyalty programs to not only improve patient loyalty, but also increase the LTV (life time value) of a patient.
The best form of marketing is word of mouth. You desire for satisfied customers to tell others about your practice correct? The best thing you can do is to set up systems to maximize the overall customer benefit in essence allowing your customers to to the marketing for you. According to the Harvard Business Review, referred customers are, on average, 18% more likely than others to stay with a company, and they generate 16% more in profits!