How to Publish Effectively on LinkedIn for your Practice
See Why Publishing on LinkedIn is Great Idea
Okay, all of you who have published on LinkedIn raise your virtual hands…
That’s what I thought. Very few consider it when choosing where to publish content, and in point of fact, that’s a big mistake.
Now that the platform is open to all LinkedIn users, we need to reset our minds to think about how LinkedIn can work well for us. Simply put, LinkedIn is a powerhouse goldmine for content marketers who figure out how to mine it judiciously. Just in case you need any convincing, we’ve compiled 5 great reasons why you need to be using LinkedIn to publish content.
5 Reasons to post your content on LinkedIn!
To build your own authority – Publishing on LinkedIn in front of professionals who take you seriously can go a long way toward helping to cement your position as a thought leader in your market.
Syndicating your content – Being able to post content that you may have used on your blog a while ago is a good way to find a new readership. Many times the audience on LinkedIn will not have seen your content, and could be more inclined to give it a serious read, given the nature of the platform.
Getting your content before a targeted audience – This is a professional site populated and frequented by pros, and as such you’ll find a lot less of the fluff traffic that might otherwise come upon your content. This is accomplished by publishing before your connections, and to LinkedIn Groups for wider reach.
LinkedIn audiences are more engaged – The audiences on LinkedIn have shown to be more engaged , and like to ask questions, comment and even get in contact with you if your content strikes a chord.
The possible viral effect – One way LinkedIn publishers hit it big is when their content starts to get some traction, LinkedIn often steps in and promotes it on of their Pulse category pages, and even better, sometimes on the home page itself! Accomplish that and you’ll be well on your way to authority status on LinkedIn and off!