Search Engine Optimization (SEO) involves a series of coordinated and calculated steps that increase the chance of your practices website showing in the search engine results page (SERP).
Our goal is for you to be found on the “TOP” of Page 1 for your main key term
Presence on the SERP (having your practice found on Page 1) for terms important to your practice leads to increased traffic and leads from your website and thus more new patients. While your practice does not pay for each prospective patient to the website from organic search results, there is ongoing effort and time required to optimize the website and achieve top rankings which in turn will bring in more new patients.
SEO generally has a very high return on investment because people (your prospective patients) using search engines have high intent to purchase your products or services. That means that rather than having to convince someone that they need your service, SEO visitors have already indicated their interest by searching for keywords that match your practice category. SEO typically shows up as one of the lowest cost lead sources in annual surveys of marketers.
Since a goal of every practice is to to serve as many people in your local community as possible; do you know if your practice can be found in all of the local search directories? If you are not sure, the number one thing you can do to grow your business today is have The Doctors Marketing Source optimize your search engine listings in Google, Yahoo, Bing (MSN), and several other local search directories. We can optimize your listings with powerful photos, videos, maps, and descriptions that will put your practice at the top of local search listings.
Whether your next patient is driving around trying to find a doctor’s office quickly with their iPhone, or it’s a soccer mom jumping online to find a new practice as she is not happy with their current provider, you’ll be right there when your future patient is ready to set up an appointment.
With Local Search, search engines, portals, directories, mobile communications (cell phones) and computing databases (Blackberry,iPhones,iPads,etc.), as well as navigation and GPS databases, are all including business profiles in their listings. This provides a golden opportunity for businesses to get a huge jump on their competitors, by making sure all of these Local Search databases have a complete and accurate business profile.