Content Marketing How To’s for Cosmetic Surgery Practices
SEO for Content Marketing: The Basics
Many people have bought into the erroneous notion that SEO and content marketing are two separate animals. Perhaps that could have been somewhat true back in the day, these days the two are so intertwined as to be thought of concurrently.
What is required now is a marriage of sorts between the two. SEO can’t exist without content, and content needs SEO to rank as well as it can.
It’s time to understand the sibling relationship SEO and content marketing share, and start exploiting it for your site’s success. Here are some ideas to get you started.
7 Tips on SEO for Content Marketing
Think differently about keywords – Back in the day you used to be able to pound your way to the top of the search engine results by tossing in your keywords in various forms wherever you could, the more the merrier. Well, that didn’t last long! Now we need to create content that features your primary keyword strategically, and then leave it alone.
Don’t ignore on-page SEO – Put on your SEO hat to make sure that items like SEO title tags, Meta descriptions, URLs, H1 tags and image Alt tags are in place and correctly rendered.
Write for your readers! – More than ever Google is all about satisfying searcher intent. This means you need to write for your audience, and keep technical SEO out of the equation for the most part. Since it’s no longer required to hit X amount of keyword density on your page, it should free you up to write what you need to!
Makes sure your pages are mobile friendly – The world’s going mobile, and now more than half of all traffic is found on mobile devices. Make it your business to know that your mobile pages are ship-shape!
Use social media – Whether social signals count for much in the search algorithm is a hotly debated topic, but one thing is sure: that’s where the people are. Employ social sharing buttons on all your content and you might find some of them!
Utilize visual content – People process images 60,000 times faster than text, so it only makes sense to use as much visual content as you can. It also helps average time on page, which IS a ranking factor.
Use expert wording – The more expertly you speak on a subject, the more favor you’ll find in Google’s rankings. They are after the best, most authoritative content they can come up with, and obviously you want that to be yours!